Pay Per Click (PPC) advertising
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Most people think of Google Adwords but there are many other resources for PPC.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically, one of the fastest results for advertising.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.
There are MANY platforms to do PPC advertising on, all should be approached with caution as you can go through your advertising budget rather quickly if you don't know what you're doing