A little reality check . . . before you just give your competitor a leg up on you
72% of US online adults send or receive personal emails via smartphone at least weekly - Forrester (2014)
122,500,453,020 (thats 112 BILLION) emails are sent every hour. - MarketingProfs (2014)
72% of consumers say that email is their favored conduit of communication with companies they do business with.
61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa (2015)
68% of consumers find email to be their #1 preferred channel for recieving commercial messages - CG Selections "Nationaal Email Onderzoek" (2013)
66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)
One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester Research "North american technographics survey" (2014)
In 2014 consumers delete less promo emails without looking, down 25,4% relative to 2010. - Forrester Research "North american technographics survey" (2014)
Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. - eMailmonday “the Ultimate mobile email stats” (2014)
30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)
Email is almost 40x better at acquiring new customers than Facebook and Twitter - McKinsey & Company (2014)
42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% say email is the most effective lead generation tactic – Circle Research (2012)
DMA research puts the ROI of email marketing in 2014 at US$24,93, almost double that of search advertising and better than any other direct marketing channel - DMA UK "National client email survey 2014".
Email Marketing is the biggest marketing channel on Black Friday, driving 25.1% of orders. Email marketing was the biggest in sales on Black Friday. While sometimes behind online search (free and paid), on Black Friday email marketing was the primary channel. - Custora E-Commerce Pulse (2015)
88% of marketeers say emailmarketing is bringing them a positive ROI. – ExactTarget “2014 State of Marketing”
More useful mobile email marketing statistics here.
So don't believe what you have heard, it's just not true, those facts above tell the real story
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What does 2016 protend for all business'?
Cross channel look-up based real-time personalization!
Marketers (you) will blend technology and listening aid to drive the best real time campaigns. 2016 will witness a surge in software and tools helping marketers easily execute cross channel look-ups. With this, they will be able to listen to cross-channel events & thereby provide targeted real-time content to prospects. taking it to a whole new level. Right Person plus Right time plus Right offer Real-time marketing provides a dramatic lift by 16% to consumer sentiment, 14% to purchase intent & 18% to interest & likelihood to recommend. - See more at
Big Data in Email to be used as much as any campaign could possibly use!
Big Data in Email Gartner states, big data will drive $232 billion in spending through 2016 with data gathering practices to evolve to enrich marketing databases for behavioral intelligence. Predictive Analytics for transactional, cart abandonment, and browse abandonment emails in particular is bound to give spectacular results this year. Contextual behavior predictions shall greatly help pushing the consumers “up the funnel”! - See more at: