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eMail Marketing is DEAD . . . . . . nope!

A little reality check . . .  before you just give your competitor a leg up on you

72% of US online adults send or receive personal emails via smartphone at least weekly - Forrester (2014)

122,500,453,020 (thats 112 BILLION) emails are sent every hour. - MarketingProfs (2014)

72% of consumers say that email is their favored conduit of communication with companies they do business with.

61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa (2015)

68% of consumers find email to be their #1 preferred channel for recieving commercial messages - CG Selections "Nationaal Email Onderzoek" (2013)

66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)

One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester Research "North american technographics survey" (2014)

In 2014 consumers delete less promo emails without looking, down 25,4% relative to 2010. - Forrester Research "North american technographics survey" (2014)

Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. - eMailmonday “the Ultimate mobile email stats” (2014)

30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)

Email is almost 40x better at acquiring new customers than Facebook and Twitter - McKinsey & Company (2014)

42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% say email is the most effective lead generation tactic – Circle Research (2012)

DMA research puts the ROI of email marketing in 2014 at US$24,93, almost double that of search advertising and better than any other direct marketing channel - DMA UK "National client email survey 2014".

Email Marketing is the biggest marketing channel on Black Friday, driving 25.1% of orders. Email marketing was the biggest in sales on Black Friday. While sometimes behind online search (free and paid), on Black Friday email marketing was the primary channel. - Custora E-Commerce Pulse (2015)

88% of marketeers say emailmarketing is bringing them a positive ROI. – ExactTarget “2014 State of Marketing”

More useful mobile email marketing statistics here.

So don't believe what you have heard, it's just not true, those facts above tell the real story

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